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About The Uluwatu Collection

Something of divine origin... To the modern surfing world, there aren’t many waves more iconic to Indonesia than Uluwatu. It was first ‘discovered’ in 1971 by legendary filmmaker, Alby Falzon and surfer Wayne Lynch, whilst filming ‘Morning of The Earth’ - an instant classic in the surfing world. However, to...

About The Agung Collection

Why Agung? Indonesia is home to the largest number of volcanoes in the world, but of the 76 historically active, none are as spiritually significant to the Balinese people as Mount Agung. The 3,031 meter tall conical mountain stands tall in the eastern region of Karangasem, and in the eyes...

Our Story

How it all started  Asri was founded in 2020 by Bali based photographer & filmmaker, Cam Vaughne. After the island’s tourism industry was devastated by the global pandemic, Cam and his wife, Kelsey, made it their mission to find some way to help support the local community. As travel content...

Our Vision

Where do we go from here? The vision of asri spans far beyond that of creating products in Indonesia, as we hope to truly make a difference in the communities that inspire us all around the world! As we continue to travel to new places, our goal is to create...

Our Materials - How it's all made!

It all starts with 100% cow leather For decades, Bali has solidified itself as Indonesia's hub for traditional leather artisans, bringing together a rich eco-system of modern day designers and retailers. It's for this reason that countless foreigners flock to the island each year in search of premium leather goods. However,...

Our Collections

For Artists, By Artists All limited edition asri collections are inspired by a specific destination or landmark here in Bali, and are designed to represent the unique natural qualities that encompass it. Every detail is handmade by a local craftsman, making each camera strap its own work of art with...

Our Mission

The mission of asri is simple... to create beautiful, hand-made products that tell a story, while at the same time, giving back to the places that inspire us - our asri! By bringing together local artists and craftsmen here in Indonesia, we’re able to create high quality camera accessories and...

About

Asri is a small, independent label created in Bali, Indonesia. With the help of local artists and craftsmen, we create beautiful handmade products that tell a story, and give back to the places that inspire us - our asri!

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